Margin increase at White Label Coders

Software Agency

Wordpress

Poland

50+ employees

Key results:

2x Faster Estimates

Sales Conversion Growth

20% Margin Increase

Artur Rak

Delivery Director

“The implementation of Apropo significantly improved our estimation and proposal presentation process. It allowed us to standardize our workflows and build reusable components for quotes, which means we now spend much less time on them. On top of that, our clients notice that our estimates look much more professional than before.”

What is White Label Coders and what’s your role there?

White Label Coders is a software development agency based in Gliwice, Poland, specializing in advanced WordPress platform implementations. The company successfully builds its market advantage on deep specialization, allowing them to deliver projects faster and more efficiently than competitors while securing higher hourly rates than most agencies offering custom software development in Poland. I am working as the Project Management Team Lead.

What estimation challenges were you trying to solve?

We were preparing our technical project estimations using traditional spreadsheets. We were trying to address the following problems:

Time-consuming repetitive quoting from scratch - Every single new project required our engineering team to manually draft tasks and estimate costs, wasting valuable time and preventing us from effectively leveraging accumulated knowledge.

Risk of human errors and margin leakage - Depending on complex Excel sheets introduced a constant threat of accidentally deleted formulas or overlooked estimation items, which negatively impacted final project profitability.

Unprofessional and static offer presentations - Traditional spreadsheet layouts were difficult for clients to interpret and offered no way for them to dynamically interact with the project scope, stretching out sales negotiations.

How Apropo helped you address these challenges?

Apropo helped to solve each of them in the following way:

Automation via reusable components library - The platform enabled us to create a robust repository of pre-saved modules and estimation templates, making the generation of new proposals rapid and highly repeatable.

Error elimination and formula protection - Transitioning our workflows into a dedicated system secured our core mathematical calculations, guaranteeing flawless pricing and ensuring tight control over project margins from day one.

Interactive and transparent client presentation layer - Our clients received access to a highly aesthetic and clear cost breakdown where they can dynamically adjust project parameters, directly accelerating our sales velocity.

The implementation has transformed the pre-sales workflow from a manual chore into a strategic asset, providing a professional image that aligns with White Label Coders' global standing.

What are the 3 top benefits you observed?

2x Faster Estimates

By removing manual spreadsheet inputs and leveraging automated workflows, we successfully cut the time required to build an accurate proposal in half.

Sales Conversion Growth

Delivering modern, interactive proposals alongside faster turnaround times on leads substantially improved our closed-deal win rates.

20% Margin Increase

Eliminating calculation bugs and accurately pricing project risks allowed us to effectively safeguard our scoping and increase overall project profitability by 20%.

What are the 3 top Apropo features for you?

Interactive estimates

Provides our prospects with an incredibly clean and visually professional summary layout to quickly grasp the offer's cost breakdown.

Scope configuration by the client

Empowers clients to actively participate in the pricing process by toggling scope options on and off to see financial impacts instantly.

Reusable components

Enables our team to save, organize, and immediately deploy predefined task sets, bypassing the need to start every estimate from a blank slate.

Do you recommend Apropo for other software agencies?

Absolutely. For any software development agency wanting to eliminate the chaos of legacy spreadsheets, accelerate their proposal turnaround, and establish immediate buyer trust via professional, interactive estimates, Apropo is an indispensable solution.