Sales increase at Somco Software

Software Agency

Med-tech

Poland

30+ employees

Key results:

1.3x Higher Conversion

Margin Increase

1.8x Faster Estimates

Adam Sowa

CTO at Somco Software

"Proposals prepared in Apropo look very professional and legible, which positively affects client perception. They are also interactive, thanks to which the client can play with the estimate and understand it much easier. In addition, Apropo significantly improves and speeds up the estimation process itself, especially in the case of complex projects."

What is Somco Software and what’s your role there?

Somco Software, previously known as Scythe Studio, is a Warsaw-based software development agency with domain specialization in medtech systems and medical device programming, specializing technologically in C++ and Qt development. I am working as the CTO at the company.

What estimation challenges were you trying to solve?

We were trying to address the following problems:

Unprofessional presentation - Our traditional estimation sheets lacked visual clarity and a polished design, which negatively impacted prospective client perception during critical sales stages.

Difficult quote comprehension - Clients struggled to comprehend static pricing documents for intricate medtech projects, creating friction when explaining engineering hours and costs.

Slow estimation processes - Manually breaking down highly complex custom systems from scratch spent valuable technical hours and delayed our proposal delivery times.

How Apropo helped you address these challenges?

Apropo helped to solve each of them in the following way:

Professional proposal design - The software enabled us to deliver highly readable and visually polished quotes that immediately elevated our brand image and client reception.

Engaging interactive environment - The tool provided an interactive layout where clients can play with the quote to seamlessly understand scope variations and budget dynamics.

Streamlined quotation workflow - Implementing the platform accelerated our overall estimation speed and efficiency, especially when dealing with advanced or multifaceted projects.

The implementation successfully optimized our pre-sales operations, turning standard scoping into a transparent and highly collaborative workflow.

What are the 3 top benefits you observed?

1.3x Higher Conversion

We secured more clients and won more projects by achieving a 1.3x higher closing rate with next-generation proposals.

Margin Increase

We protected project profitability and protected our delivery margins through highly accurate, data-backed scoping guidelines.

1.8x Faster Estimates

Our pre-sales cycle accelerated significantly as we began creating detailed estimates 1.8x faster than our previous process.

What are the 3 top Apropo features for you?

Your own branding

Allows us to share beautiful proposals featuring our clean corporate identity with a single click.

Interactive quotes

Gives clients the ability to explore alternative scenarios by enabling or disabling specific estimate lines directly.

Library

Enables our engineering team to save repeatable custom modules and deploy them instantly into future projects.

Do you recommend Apropo for other software agencies?

Absolutely. The platform delivers exceptional value by making project quotes faster, highly repeatable, and significantly better received by prospects, making it an essential asset for our engineering and sales pipelines.