Building trust from the first interaction at Selleo Labs

Custom Software

Business Analysis

Interactive Quoting

B2B Trust

Key results:

Significant time savings in quote preparation

Deeper analysis of client business goals

Increased trust from the very first contact

Maciej Hubert

Head of Business Analysis at Selleo

“Thanks to Apropo, quote presentations to our clients just got onto another level. Our clients are both impressed and much more involved during the offer presentation thanks to how clear and interactive the estimation are. In addition to that, the entire estimation process got much simpler and faster. It’s a great time save which allows us to allocate this time to where it matters most - caring for our clients' business.

Who is Selleo?

Selleo is a highly regarded software house specializing in delivering custom software solutions to business clients worldwide. The firm places a massive emphasis on the business analysis phase, believing that understanding a client's core goals is the foundation of any project's success. Selleo Labs is an active power user of the Apropo.io platform, having successfully managed 35 projects within the system over a 6-month period.

The Challenge: Moving Beyond Static Spreadsheets

Before adopting Apropo.io, Selleo's quoting process relied on traditional methods that limited dynamic collaboration with the client during the critical pre-sales stage.

Time-consuming and complex estimation and quoting processes.

A lack of interactivity in the proposals sent to potential clients.

Too much time spent on administrative formatting rather than high-value business analysis.

The Solution: Interactivity as a Competitive Advantage

Selleo implemented Apropo.io to standardize their quoting process and introduce interactive, web-based proposals. The primary objective was to allow clients to "play with the quote," fostering a clearer understanding of both the project scope and the associated costs.

Deploying interactive web proposals instead of static PDF files.

Automating repeatable estimation components to ensure consistency.

Utilizing transparent cost breakdowns to build immediate trust.

Freeing up analyst time to focus on deep exploration of client business objectives.

By transforming their approach, Selleo moved away from sending "dry" numbers and began providing an interactive buying experience that engages the client from minute one.

What are the 3 top benefits you observed?

Simplified Quote Presentation

Clients are consistently impressed by the interactivity and clarity of the web proposals.

Significant Analyst Time Savings

Reduced preparation time allows the team to dedicate more effort to understanding the client's business value.

Trust-Based Relationship Building

The transparency provided by Apropo.io helps establish expert authority from the very first interaction.

What are the 3 top Apropo features for you?

Interactive Quote Variants

Allows clients to toggle scope elements and see real-time impacts on the final price.

Transparent Cost Breakdowns

Eliminates ambiguity and speeds up the overall offer approval process.

Client Engagement Analytics

Helps the sales team understand which specific parts of the offer the client is most interested in.

Do you recommend Apropo for other software agencies?

Absolutely. For any software development agency that values absolute accountability, aims to put client business outcomes first, and wants to replace messy spreadsheets with stunning, interactive proposals, implementing Apropo is an absolute game-changer.