Driving profitable growth in the AI era for RoiRoi Group

Software Agency

eCommerce

Sweden

50+ employees

Key results:

Improved customer presentations

2h spent less on every estimate

World-class customer support

Marcin Fuja

Engineering Manager at RoiRoi

“Apropo gives us a structured way to work and present the outcome of an estimate. It’s much easier to show different options to the client instead of walking them through a chaotic spreadsheet. Templates help us kick off the estimation work instantly, instead of starting from scratch every time. And on top of that, Apropo has by far one of the best support I experienced so far.”

What is RoiRoi and what's your role there?

RoiRoi is a well-known Swedish eCommerce agency built for the AI era. We specialize in connecting the dots across the whole commercial engine - combining design, development, data, marketing, and AI into one cohesive system to drive profitable growth for consumer brands. I am working as the Engineering Manager at RoiRoi.

The Challenge: Improving customer experience with quotes

Before Apropo, we were quoting in spreadsheets. We were trying to address the following challenges:

Chaotic spreadsheet presentations - Walking clients through dense, messy, and hard-to-read spreadsheets caused unnecessary friction and failed to match our high organizational standards.

Inefficient from-scratch workflows - Starting every new estimation from a blank slate wasted valuable engineering hours and slowed down our proposal turnaround time.

Difficulty displaying project variants - Presenting alternative scope options or tier combinations to potential clients was extremely clunky and confusing within conventional static files.

The Solution: A Structured Outcome Presentation

Apropo helped to solve each of them in the following way:

Clean, structured and professional client virew - the platform introduced a clean, highly formalized methodology to compile and present estimation outcomes, keeping the estimates detailed but very easy to understand by non-technical clients at the same time.

Instant estimation templates - We deployed structured templates that allow our developers to kick off project configurations instantly instead of rebuilding basic technical parameters repeatedly.

Seamless alternative options display - The team can now easily configure and show different scope variants to the client, allowing clients to intuitively see how different options and adjustments affect the overall deal.

The implementation of Apropo successfully converted our pre-sales pipeline from a manual tracking burden into a highly professional, client-facing commercial asset.

What are the 3 top benefits you observed?

Improved customer presentations

Our team established a repeatable framework that makes it significantly easier to communicate technical requirements and alignment with our clients.

2h spent less on every estimate

We bypassed the overhead of manual data entry by relying on pre-built blueprints to instantly configure baseline proposals which saves us around 2 hours on every proposal. Multiplied by 20 proposals a month, that's at least 40 hours of savings monthly.

World-class customer support

The lightning-fast assistance from the product team provided an unmatched customer experience that kept our workflows completely uninterrupted.

What are the 3 top Apropo features for you?

Templates

Allows us to instantly launch estimation work based on historic benchmarks, saving hours of manual labor per quote.

Variants

Gives us the flexibility to outline alternative pricing tracks and project packages to client stakeholders effortlessly.

MoSCoW & Labels

Allows us to mark different scope elements with proper priorities which further enables creating different scope variants of the quote with 2 clicks.

Do you recommend Apropo for other software agencies?

Absolutely. For any digital or software agency wanting to eliminate messy spreadsheet workflows, build strong internal alignment, and elevate the standard of their pre-sales delivery, Apropo is a crucial asset that brings immense value.