Delivering Frictionless Development through automated quoting at Pagepro

Software Agency

Next.js

Poland

30+ employees

Key results:

3.5x Faster Estimates

Fast Scope Variant Creation

Instant Project Timeline

Michał Wigda

Chief Delivery Officer

“Apropo helped us speed up the estimation process thanks to the creation of estimation templates and tasks. It also allows us to create quote variants in a much faster way and hide information that is relevant during estimation but unnecessary in the offer sent to the client. On top of that, the project timeline functionality allows us to create a project schedule in a few seconds and preliminarily plan the team's work.”

What is Pagepro and what’s your role there?

Pagepro is a software development agency based in Białystok, Poland. Since its inception, the company has been built on two main pillars: a strong technological specialization in Next.js, React, React Native, Expo, and Sanity, and a delivery methodology focused on Frictionless Development. I am working as the Chief Delivery Officer at Pagepro.

The Challenge: Aligning Pre-sales with Frictionless Standards

To maintain their expert status, Pagepro needed to provide solutions and options during the pre-sales stage without overwhelming clients with technical research or "1000 questions". Before Apropo, we were quoting our development projects using traditional spreadsheets which led to facing the following challenges:

Repetitive manual scoping from scratch - Without standard templates or pre-built tasks, our team had to manually build out task lists for every single new quote, introducing inefficiencies into our pre-sales cycle.

Clunky management of client-facing offer views - We struggled to efficiently balance the deep, granular estimation details needed by our engineering teams with the high-level, clean options that clients actually want to see, often leading to a messy estimation process.

Slow and manual project roadmap scheduling - Building accurate project timelines and high-level schedules for proposals required extensive manual planning, slowing down our ability to quickly send out competitive project bids.

How Apropo helped you address these challenges?

Pagepro integrated Apropo.io to accelerate their estimation cycles and align their sales process with their core philosophy. By using specialized task templates and the "project timeline" feature, they turned technical roadmapping into a task that takes seconds rather than hours.

Standardized estimation templates and tasks - The platform allowed us to build robust estimation templates that kickstart our scoping process instantly, eliminating repetitive manual setup.

Granular visibility controls and variant modeling - We can now quickly generate multiple quote variations while hiding sensitive background estimation logic, leaving only clean, client-ready figures.

Automated visual schedule generation - With the platform's timeline tools, we can generate a reliable project schedule and outline preliminary team structures in just a few seconds.

This transition allows Pagepro to remain focused on being experts who take the lead, ensuring that clients spend their time making business decisions rather than researching technology.

What are the 3 top benefits you observed?

3.5x Faster Quoting Turnaround

By standardizing our quoting workflows with pre-saved task components, we accelerated our overall estimation speed by two and a half times.

Effortless Scope Variant Creation

Our team can rapidly model multiple scope variations for competitive client tenders while cleanly masking internal backend data.

Instant Visual Project Timelines

We can now instantly spin up clean, visual project timelines to outline milestones and map out resource planning for pitches.

What are the 3 top Apropo features for you?

Project timeline

Allows us to generate an interactive project schedule in seconds, facilitating swift high-level team planning.

Templates

Enables the fast creation of standardized task sets and estimation frameworks to skip starting from scratch on every lead.

Versioning

Provides clear history tracking and clean iteration management when tailoring different revisions of an offer.

Do you recommend Apropo for other software agencies?

Absolutely. For any professional development agency striving to adopt a truly frictionless pre-sales methodology, save engineering hours, and delight clients with clear, structured offers, Apropo is a must-have tool.