Quoting Accuracy Increase at Mood Up

Software Agency

IoT

Mobile

Poland

Key results:

Sales Increase

Engaged Clients

Estimation Accuracy Increase

Arkadiusz Żmudzin

CTO at Mood Up

"Apropo easily allows our clients to choose which modules / features they’re interested in, which helps in communicating more effectively on adjusting the scope & budget. It also helps to create several options of the offer and clear comparison between them. And more than that, we can finally reuse the historical data from previous projects thanks to the modules library which speeds up the entire process."

What is Mood Up and what’s your role there?

Mood Up is one of the top 3 IoT-specialized companies in Poland and a significant contributor to the entire IoT concept. I am working as the CTO at the company.

What estimation challenges were you trying to solve?

We were trying to address the following problems:

Inflexible Scope Negotiations - Traditional spreadsheet quotes made it difficult to adjust features dynamically when discussing scope and budget with clients, leading to communication bottlenecks.

Difficulty Showcasing Alternatives - Generating and comparing multiple offer versions or project directions required duplicating sheets manually, which confused clients and stalled decision-making.

Reinventing Estimates From Scratch - The team wasted valuable engineering hours rewriting and re-estimating similar modules because they lacked an integrated system to tap into historical project data.

How Apropo helped you address these challenges?

Apropo helped to solve each of them in the following way:

Interactive Scope Adjustment - The platform allows clients to independently select modules and features, making conversations about priorities transparent and budget alignment far more efficient.

Multi-Option Offer Comparison - Sales teams can easily generate distinct variants and options of the same offer, providing clients with side-by-side scenarios to easily analyze different project paths.

Centralized Modules Library - Enforcing a structured architecture via a components repository enabled the agency to instantly load historical project data, accelerating estimate generation and eliminating repetitive work.

The platform has successfully optimized our pre-sales operations, turning standard scoping into a transparent and highly collaborative workflow.

What are the 3 top benefits you observed?

Sales Increase

Delivering clear and professional proposals significantly boosted our conversion rates and revenue.

Engaged Clients

Prospects became deeply involved in the offering process by interactively balancing features against their available budget.

Estimation Accuracy Increase

Basing new quotes on structured historical data from previous engagements prevented underestimation and protected delivery margins.

What are the 3 top Apropo features for you?

Interactive quotes

Turns project quotes into an engaging workspace where customers can explore alternative scope scenarios.

Estimation table & versioning

Help create multiple contract variants and preserve change history effortlessly.

Library

Enables our team to save and reuse repeatable components to dramatically accelerate our estimation process.

Do you recommend Apropo for other software agencies?

Yes, we highly recommend it to any software development agency looking to enhance collaboration, save time on technical quoting, and provide a superior, transparent proposal experience for their clients.