+15% Sales Increase at Geeknauts

Software Agency

Custom Software Development

Poland

30+ employees

Key results:

+15% Sales Increase

20% Margin Increase

Higher Estimation Accuracy

Piotr Pabian

CEO at Geeknauts

“Apropo 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁𝗹𝘆 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 thanks to creating estimates that look 𝘄𝗮𝘆 𝗯𝗲𝘁𝘁𝗲𝗿 than Google Spreadsheets. The way how estimates done in Apropo look also massively helped with communication with our clients and 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝘁𝗿𝘂𝘀𝘁. Our 𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝘀 𝗮𝗹𝘀𝗼 𝗴𝗼𝘁 𝗺𝗼𝗿𝗲 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 which further helped us increase the profitability of our projects”

What is Geeknauts and what’s your role there?

Geeknauts is a custom software development agency based in Krakow, Poland, that is recognized among the top 5 SaaS-specialized development companies in the country. I work as a Frontend Developer & Sales Representative at the company.

hat estimation challenges were you trying to solve?

We were trying to address the following problems:

Ugly Excel quotes - Relying on standard Google Spreadsheets resulted in uninspiring, plain quotes that failed to reflect our high standards of engineering or build immediate trust with sophisticated SaaS clients.

Friction in scope alignment - Traditional static documents limited client communication, making it difficult to effectively discuss scope modifications or let clients visualize how adjusting requirements changed the overall budget.

Unpredictable project profitability - Manual calculation methods left too much room for scoping inaccuracies, which threatened our margins and made it challenging to consistently ensure high project profitability.

How Apropo helped you address these challenges?

Apropo helped to solve each of them in the following way:

Stunning client-facing quote presentation - The platform enabled us to create visually professional and clear estimates that instantly elevate our customer communication and build deep prospect trust.

Interactive scope configuration - Potential buyers can now interactively engage with the quote directly, selecting must-have and nice-have modules to see real-time pricing impacts on their own.

Data-driven margin calculation - By replacing manual spreadsheets with automated, precise estimation rules, we drastically increased our accuracy and secured better financial control over project profitability.

Apropo transformed our pre-sales engineering from standard spreadsheet tracking into a premium, interactive closing experience that completely aligns with our drive for perfection.

What are the 3 top benefits you observed?

15% Sales Increase

Delivering professional, high-trust estimates significantly improved our client communication and resulted in a 15% increase in won projects.

20% Margin Increase

Automated and precise financial calculations eliminated scoping errors, leading directly to a 20% growth in our project margins.

Higher Estimation Accuracy

Standardizing our pre-sales data workflow enabled our team to produce much more precise project scopes and protect overall profitability.

What are the 3 top Apropo features for you?

Proposal sharing

Generates beautiful, professional online estimates that completely replace outdated spreadsheets and elevate client communication.

Interactive client view

Allows clients to actively toggle features and adjust their project scope dynamically to fit their business budget requirements.

Buffers

Enables our team to accurately calculate risk overheads and safeguard project profitability with automated formula rules.

Do you recommend Apropo for other software agencies?

Yes. For any software development agency looking to elevate their customer experience, eliminate spreadsheet mediocrity, and build highly accurate, interactive estimates that win more deals, Apropo is an essential tool.