Margin increase at EL Passion

Software Agency

Poland

80+ employees

Key results:

4x Faster Estimates

Higher Estimation Accuracy

10% Higher Margin

Marta Kusnierz

Head of Delivery

"Apropo helped us standardize our estimation process without limiting the creativity of its presentation and easily create a database of estimates, which significantly speeds up subsequent estimates and increases their precision. We are now able to gather all estimation stakeholders (developers, salespeople, clients) and all estimates in one place."

What is EL Passion and what’s your role there?

EL Passion is a software house based in Poland known for its product development experience -having built its own products like BuildEL.ai and EL Chrono - and its strong "business-first" philosophy where technology serves as a tool to achieve business outcomes rather than a goal in itself. I am working as the Head of Delivery at EL Passion.

What estimation challenges were you trying to solve?

We were quoting our software development projects using traditional spreadsheets. We were trying to address the following problems:

Non-standardized and fragmented quoting workflows - Our estimation process lacked uniformity, making it difficult to maintain consistency across different proposals without restricting how creatively we could present them.

Difficulty in building a historical knowledge base - Without an easy way to compile past project quotes into an accessible database, creating subsequent estimates required repetitive manual effort and hindered precision.

Siloed communication among key stakeholders - Gathering developers, sales representatives, and clients into a single collaborative workspace for estimates was highly challenging, causing fragmented feedback loops.

How Apropo helped you address these challenges?

Apropo helped to solve each of them in the following way:

Standardized and unified estimation frameworks - The platform allowed us to centralize and formalize our quoting process across the entire organization while fully preserving our presentation flexibility.

Seamless historical quote database creation - We can now effortlessly build a comprehensive repository of past estimations, which drastically accelerates subsequent scoping cycles and eliminates guesswork.

All-in-one stakeholder collaboration workspace - Apropo successfully brought our developers, sales teams, and clients together into a single source of truth, optimizing internal and external alignment.

The implementation has transformed the pre-sales workflow from a manual chore into a strategic asset, providing a professional image that aligns with EL Passion's global standing.

What are the 3 top benefits you observed?

4x Faster Estimates

By leveraging a structured database of past project quotes, we drastically cut down our quoting turnaround time and delivered proposals four times faster.

Higher Estimation Accuracy

Access to unified historical estimation data significantly increased the precision of our technical scopes and eliminated human calculation errors.

10% Higher Margin

Improved accuracy and optimized risk management during the pre-sales phase enabled us to protect our project profitability and secure a 10% higher margin.

What are the 3 top Apropo features for you?

Dashboard

Provides a centralized workspace where all historical quotes are organized, allowing us to manage and track company-wide estimates in one place.

Library

Enables our team to easily save and reuse repeatable estimation components, which significantly speeds up subsequent quotes and increases accuracy.

Data access management for devs, sales and client

Allows us to manage what internal developers, salespeople, and external clients can see, facilitating secure collaboration across all stakeholders.

Do you recommend Apropo for other software agencies?

Highly. For any software development agency that is committed to a business-first approach, wants to replace disconnected spreadsheets with an error-free collaborative platform, and aims to drastically accelerate its sales cycle, shifting to Apropo is highly recommended.