Achieving eCommerce excellence through process standardization at Divante - a Cloudflight

Software Agency

eCommerce

Poland

600+ epmployees

Key results:

40% faster quote creation

Higher win deal rate

Easier collaboration between departments

Pola Ziejewska

Head of Business / Head of Delivery

“For us, Apropo means above all the speed of preparing estimates and the ease of collaboration among many different departments (PMO, BA, Dev, Sales) in one place. What we like the most, however, is that our clients love the tool - it gives them transparent and friendly estimates, and gives us information about their activity on the estimate, which allows us to better set up the next steps in the sales process.”

What is Divante and what’s your role there?

Divante is one of the most recognizable eCommerce software houses in Poland and Europe, and has been a part of Cloudflight for several years. I am working as the Head of Business at Divante.

What estimation challenges were you trying to solve?

As a large organization with hundreds of experts, Divante faced the challenge of coordinating complex estimations across multiple departments while maintaining a professional and interactive client experience. Therefore, we were trying to address the following problems:

Slow quote preparation - Developing technical project estimates was a slow process that lacked the necessary speed to keep up with agile sales cycles.

Siloed departmental collaboration - Getting multiple internal divisions like PMO, BA, developers, and sales to work together efficiently in one centralized location was highly chaotic.

Blind sales follow-ups - We lacked clear visibility into client interactions with our sent proposals, making it difficult to strategically plan the next steps in our sales pipeline.

The Solution: A Collective, Unified Environment for Client-Friendly Estimates

Apropo helped to solve each of them in the following way:

Accelerated estimation workflows - The platform drastically cuts down proposal preparation times, allowing our teams to deliver accurate quotes with unprecedented speed.

Cross-functional unified workspace - It establishes a single source of truth where PMO, Business Analysts, developers, and sales teams can easily collaborate on estimates concurrently.

Actionable client tracking insights - The system provides comprehensive visibility into customer activity on the live proposal, giving sales teams the exact data needed to optimize follow-up strategies.

This transition moved Divante from static files to a dynamic, professional and client-engaging quotes that are easy to create thanks to enforcing a unified process across the company departments.

What are the 3 top benefits you observed?

40% faster quote creation

We achieved a 40% faster quote creation process across our entire pre-sales operation.

Higher win deal rate

Our teams secured a higher win deal rate by better structuring our sales pipeline using real-time client engagement metrics.

Easier collaboration between departments

We experienced significantly easier collaboration between departments by bringing PMO, BA, engineering, and sales under one roof.

What are the 3 top Apropo features for you?

Library

The centralized library allowed us to standardize repeatable elements to ensure a 40% faster quote creation workflow.

Interactive client-facing estimate view

The interactive client-facing estimate view provided clear, friendly proposals that drove a higher win deal rate by actively engaging our prospects.

Data access management for devs, sales and clients

Comprehensive data access management for devs, sales and clients established a secure environment that fostered easier collaboration between departments.

Do you recommend Apropo for other software agencies?

Absolutely. It is an invaluable platform for any enterprise software agency looking to accelerate its estimation speed, streamline interdepartmental collaboration, and win more deals through transparent customer proposals.