Scaling niche expertise with precise quoting at CrustLab

Software Agency

iGaming

Poland

60+ employees

Key results:

3x Faster Estimates

All Estimates in One Place

Sales Increase

Adam Gontarz

CEO at Crustlab

“Apropo significantly speeded up our estimates thanks to the ability to build templates and repeatable components. In addition, we finally have all estimates in one place, which shortens the time of information flow. What is best, however, is that the estimates made in Apropo look great and give our clients the opportunity to independently choose the project scope and work on the scope together with us, and this helps a lot in sales.”

What is CrustLab and what’s your role there?

CrustLab is a software development agency based in Krakow, Poland, that specializes in creating dedicated iGaming platforms - from sports betting and online casinos to lotteries and e-sports - with a strong emphasis on UX, scalability, and full product development support. I am working as the CEO at the company.

What estimation challenges were you trying to solve?

As we doubled our growth, our previous estimation methods became an operational bottleneck, hindering the speed and clarity required for high-stakes iGaming tenders. Therefore, we were trying to address the following challenges:

Slow estimation turnaround - Quoting custom iGaming platforms in Excel took too much manual time because technical leads had to reinvent scopes and break down common modules from scratch for every new deal.

Scattered proposal tracking - Keeping estimates on scattered drives or loose email threads prolonged internal review cycles and slowed down the overall information circulation across departments.

Static pricing presentations - Static spreadsheets failed to provide an engaging client experience, making it difficult for prospects to clearly evaluate alternative options or collaborate on project sizing.

How Apropo helped you address these challenges?

We made a strategic decision to replace manual spreadsheets with Apropo.io to unify our estimation intelligence. By building a library of reusable components and project templates, we created a standardized environment where Sales and Technical teams could collaborate seamlessly on every quote:

Reusable component library - The platform enabled us to save repeatable components and build templates, allowing technical teams to dramatically accelerate proposal generation and reuse collective intelligence.

Centralized estimates repository - By bringing all quotations into one secure online workspace, we eliminated parallel file versions and optimized internal team coordination updates safely.

Interactive proposal design - Moving away from static attachments allowed us to share polished web proposals where clients can actively choose their desired functional scope, driving higher buyer involvement.

This operational shift ensured that our pre-sales process became as agile and scalable as the iGaming platforms we build for our clients.

What are the 3 top benefits you observed?

3x Faster Estimates

We drastically reduced our proposal turnaround times by using repeatable architectural frameworks instead of building every quote from the ground up.

All Estimates in One Place

Our commercial information loop became significantly tighter as all team members gained instant visibility into active quotes within a unified hub.

Sales Increase

Presenting enterprise prospects with customizable scope configurations deeply engaged decision-makers and directly boosted our close rates.

What are the 3 top Apropo features for you?

Library

Enables our team to save and quickly load repeatable scoping blocks to accelerate the overall quoting lifecycle.

Dashboard

Gives our managers a clear visual workspace to organize and track the status of all current opportunities at a glance.

Interactive estimates

Turns static files into an immersive portal where corporate clients can configure their own project components online.

Do you recommend Apropo for other software agencies?

Absolutely. For any software development agency looking to optimize their pre-sales operations, get rid of messy spreadsheets, and build immediate trust with their clients through clear, interactive proposals, Apropo is an invaluable asset.